New social media and technology trends to anticipate in 2021. Posted On 29 January 2021
Last year we saw the rise of Zoom and the importance of Facetime to families and friends, but what should we expect this year in tech?
Whether it’s much-needed socialising time with one’s family and friends or simply playing video games, the nation has been spending an unprecedented amount of time online recently. Social media has experienced another massive boom this year, as have Facetime and Zoom video chats.
3.6 billion people in the world are now connected to social media in some way. That’s just shy of half of the entire world’s population. So social media has never been so important. It’s a valuable tool businesses all around the world will be using more to promote themselves and engage with their customers, not to mention firms which will be looking to resurrect, or start-up from scratch entirely.
Therefore it’s vitally important one understands how things will likely be changing on social media in the New Year – whether it’s different marketing techniques or new and innovative ways of reaching out to audiences across the globe, the climate is definitely changing.
Top changes and new trends to expect in social media.
- The rise of video on social media. Previously social media was great for pictures and words, however, now, as expected, video is taking a stronger position in the market, especially with YouTube and for estate agents, virtual video tours and valuations.
- SEO-driven organic Instagram visibility. Instagrammers are here to stay, and in November it was announced that Insta would be more search-friendly for its millions of users. This will make hashtags even more important for your marketing as well as keywords in your posts.
- Reels on Instagram. In 2016 when Stories on Insta were first released there was a massive drop-off in feed engagement and similarly, when Reels were first introduced, the engagement with Stories dropped off. Now is the time to embrace short-form video going into 2021.
- Humanize brands. Smart businesses will understand the importance of being transparent and authentic moving forward. People connect with people, so expect more faces to personify brands as opposed to just a logo without a human face to accompany it.
- Similar to the point above, on YouTube expect personality over content. For those of us who watch YouTube videos, having a trustworthy face as the front of your brand will reap the benefits this year.